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Made in Britain · Est. 2012

Eco paint and wallpaper,
made in Britain

154 hand-mixed colours. Vegan, virtually VOC-free and certified Indoor Air Comfort Gold — mixed to order, never off the shelf.

Victory Colours is a family-run British paint maker, founded by a brother and sister from a decorating family. Our story

Order samples — £1.50 each Browse all 154 colours
A living room painted in Feather Moss soft green, with a teak sideboard, cacti and a kilim rug Feather Moss Sample £1.50
A dark blue room painted in Midnight Ink, with a cream bouclé armchair and a brass lamp Midnight Ink Sample £1.50
A sunlit room painted in Oatmilk taupe, with a low bench, baskets and a striped rug Oatmilk Sample £1.50

Beautiful paint, thoughtfully made

4.86 From 717 verified reviews — read them

Where would you like to start?

Six ways in — whether you already know the colour or have no idea where to begin.

Our twenty best-loved colours

The shades our customers keep coming back for. Every one is available as a hand-painted A5 sample for £1.50.

Order samples — £1.50 each See all 154 colours

Or browse by family — neutrals, greys, blues, greens, browns.

A room painted in The World's Your Oyster

Colour combination of the week

Oyster and Ink

The softest neutral we make, set against near-black woodwork.

Order these samples — £1.50 each Open the colour builder

A new combination every Monday.

Colour matching service

Found a colour you love somewhere else?

Send us almost anything — a cushion, a tile, an old tin, a photograph — and we'll mix it in our own eco paint. The same vegan, virtually VOC-free formula as the rest of the range, in any finish and any size.

Match my colour — from £33.95
A hand holding a hand-painted colour card next to the colour it was matched to

Not sure yet? Use the tools.

Two things worth doing before you buy a single tin.

Wallpaper, murals and lining papers

Anaglypta's paintable textures, OHPOPSI's prints and full-wall murals — all matched to the paint range.

Browse all wallpaper

Don't forget the rest of the job

The things people most often come back for a week later.

Paint made by people who grew up decorating

Victory Colours is a family-run British paint maker, founded by a brother and sister from a decorating family. Every colour is mixed to order — vegan, virtually VOC-free, and certified Indoor Air Comfort Gold, Best in Class.

Read our story What's in our paint Why it's vegan Choosing a finish Delivery

Colour, now and then

New shades, real rooms and the odd decorating shortcut. No more than twice a month.