About Us | The Founder's Story
Victory Colours is a family-run eco paint company born out of a true passion for interiors and sustainability. The company’s roots run deep, with our father having spent many years in the wallpaper manufacturing business. His craftsmanship and dedication to creating beautiful, high-quality products inspired us from a young age. Building on this rich heritage, we combined our love for design and commitment to eco-conscious living to create Victory Colours, offering premium paints that are both stunning and kind to the planet.
Victory Colours was born out of a shared passion for quality, sustainability, and creating a better world, one paint tin at a time. Co-founded by siblings Victoria and James, this family-run eco paint company is driven by their unique backgrounds and commitment to doing things the right way.
Victoria, a proud military veteran who spent years serving in the Army, brings her strong sense of discipline and integrity to the business. After hanging up her boots, she teamed up with her brother James to embark on this creative venture. James, our resident chemist, is practically a walking encyclopedia when it comes to paint and the decorating industry. With his expert knowledge of formulations, and Victoria’s determination to push boundaries, they created Victory Colours with a focus on delivering the highest quality paints without compromising the environment.
At Victory Colours, we stand by our eco-conscious ethos, ensuring our paints are as kind to your home as they are to the planet. We've earned the prestigious Vegan Trademark, so no animals are harmed in the making of our products, not to mention you won't find any animal products in any of our paints.
What’s more, our paints have independently tested by Eurofins and achieved ‘best in class’ Indoor Air Comfort Gold certification, meaning our paints have the virtually zero VOC content, and the lowest VOC emissions and promote healthier indoor air quality. The Indoor Air Comfort Gold is a mark of excellence that ensures Victory Colours paints meet the highest standards for indoor air quality, which guarantees that our products have ultra-low levels of volatile organic compounds (VOCs) and harmful emissions, creating a healthier living environment. By choosing our paints, you’re not just enhancing your home’s aesthetic, but also safeguarding the air you and your family breathe.
We believe in providing more than just a splash of colour – we offer peace of mind. Whether you’re looking to refresh your walls with beautiful, rich hues or protect the planet with ethical choices, Victory Colours delivers. Expertly formulated, sustainably produced, and always with you in mind.
Why don’t you try Victory Colours Paint out out? Or contact our friendly Sales Team for an eco paint sample of one (or more) of our paint colours.
Call us on 01258 841 310 or email on info@victorycolours.co.uk