Pantone colour of the year 2022: 17-3938 Very Peri

Pantone provides a universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. Each year Pantone selects a colour of the year. The Pantone colour of the year involves an extremely thoughtful consideration process and trend analysis. 

What is 2022’s Pantone colour of the year?

Inquisitive and interesting, PANTONE 17-3938 Very Peri helps us embrace the possibilities of the ever changing landscape of our lives. Very Peri does this by displaying a carefree confidence and a daring curiosity that animates our creative spirit. This colour rekindles thankfulness for some of the virtues that blue signifies, complimented by a new perspective that resonates today, and casts a new light on the future ahead. 

“The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer. Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognise colour as a critical form of communication, and a way to express and effect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us” 

Laurie Pressman, Vice President of the Pantone Colour Institute

Pantone Colour of the year selection process

The Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis. Each year, Pantone's colour specialists at the Pantone Colour InstituteTM scour the globe for new colour influences in order to make the decision. The entertainment sector and upcoming films, travelling art collections and new artists, fashion, all aspects of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions, are examples of these. New technologies, materials, textures, and effects that affect colour, as well as relevant social media platforms and even future sporting events that attract worldwide attention, may all have an impact. Pantone's Colour of the Year has affected product development and purchasing decisions in a variety of industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design, for more than two decades.

Companies that “own” Pantone colours

Interestingly, there are a number of brands that have trademarked particular colours inline with their brand identity. Here are some examples of companies and brands that have managed to get particular colours trademarked:

• Tiffany & Co.
• Louboutin
• Cadbury
• Barbie
• Coca-Cola